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Germany’s first small car was launched 50 years ago: the Audi 50

Ingolstadt, April 4, 2024 – It arrived at just the right time: The Audi 50, the first small car from a German manufacturer, was launched in 1974, shortly after the beginning of the oil crisis in 1973.

Experience Vorsprung durch Technik: the new Audi Q6 e-tron

Ingolstadt, March 18, 2024 – The Audi Q6 e-tron1 is the first production model on the Premium Platform Electric (PPE), marking the next step in the company's transformation into a provider of premium electric mobility.

Sporty, beautiful, and innovative – the NSU/Wankel Spider boxbanner.jpg

Neckarsulm, September 28, 2023 – It was one of the stars at the 1963 IAA in Frankfurt: the NSU/Wankel Spider.

“Like a tailor-made suit” – What makes the decals for the Audi Q6 e-tron prototype unique boxbanner.jpg

Ingolstadt, July 31, 2023 – Each design is one of a kind: Since unveiling the Audi e-tron in 2018, the brand with the four rings has been fitting prototypes and one-off models with individual decals, Audi’s so-called “livery design” – most recently the S1 Hoonitron and the Formula 1 show car.

Intelligent and vibrant lighting – The Audi Q6 e-tron with second-generation digital OLED technology boxbanner.jpg

Ingolstadt/Tórshavn, July 26, 2023 – This innovation will permanently change automotive light design and car-to-X communication: With second-generation digital OLED rear lights, the Audi Q6 e-tron is taking light design, range of functions, and road safety to a new level.

State of the ArTT – The Audi TT turns 25: Summer exhibition at the Audi museum mobile boxbanner.jpg

Ingolstadt, July 21, 2023 – The Audi TT made design history when the series debuted 25 years ago.

A boxy model – The NSU “Uruguay” boxbanner.jpg

Neckarsulm, July 18, 2023 – The NSU “Uruguay” is undoubtedly an exotic member of the NSU family.

Gernot Döllner named as new Audi CEO boxbanner.jpg

Ingolstadt, June 29, 2023 – Gernot Döllner will take over from Markus Duesmann as Chairman of the Board of Management of AUDI AG, effective September 1, 2023. Audi’s Supervisory Board passed a corresponding resolution on June 29, 2023.

150 years of “Innovation. Wagemut. Transformation” – New special exhibition on the traditional brand NSU 150-anios-de-innovacion_boxbanner.jpg

Neckarsulm, June 20, 2023 – Two partners, one theme: NSU. In 2023, Audi and the city of Neckarsulm are celebrating 150 years of the traditional brand NSU.

GREENTECH FESTIVAL: Focus on circular economy – pilot project for glass recycling becomes standard boxbanner.jpg

Ingolstadt, June 12, 2023 – For the windshields in the Audi Q4 e-tron, the company with the four rings will use glass made of up to 30 percent recycled material from car windows damaged beyond repair in the future.

“A designer among designers” – Audi at Design Shanghai 2023 Design-Shanghai_boxbanner.jpg

Ingolstadt/Shanghai, June 9, 2023 – With its commitment to play a decisive role in shaping the future of premium mobility, Audi will again be the main sponsor and an active exhibitor at Design Shanghai in 2023.

Futuristic, aerodynamic, stylish – The NSU Ro 80 boxbanner.jpg

Neckarsulm/Ingolstadt, May 15, 2023 – Even the name is special: Ro 80 – Ro stands for rotary piston, and 80 is the type designation.

A timeless design icon – The Audi TT turns 25 boxbanner.jpg

Ingolstadt, May 8, 2023 – Twenty-five years, three generations: The brand with the four rings wrote design history with the Audi TT.

All-electric booth and tailored offerings for China – Audi at Auto Shanghai 2023 boxbanner.jpg

Ingolstadt/Shanghai, April 18, 2023 – At Auto Shanghai 2023, Audi and its two joint-venture partners – First Automotive Works (FAW) and SAIC Motor - showcase their product portfolio for China on a joint booth.

“Drive a Prinz and you’re a king” – The NSU Prinz Nota-drive-prinz.jpg

Neckarsulm/Ingolstadt, April 3, 2023 – The traditional NSU brand, celebrating its 150th anniversary in 2023, represents transformation.

Sustainably impressive – Audi House of Progress opens in the Autostadt Wolfsburg boxbanner.jpg

Wolfsburg, March 29, 2023 – Audi has completely redesigned its pavilion in the Autostadt Wolfsburg and converted it into the only permanent location for the Audi House of Progress exhibition concept. Now, the brand’s new experience center is opening its doors.

CEO Markus Duesmann: “We are on the verge of the biggest product initiative in our history” boxbanner.jpg

Ingolstadt, March 27, 2023 – AUDI AG’s Annual Media Conference saw CEO Markus Duesmann and CFO Jürgen Rittersberger address current topics.

Put through its paces – Audi tests the production-oriented Q6 e-tron prototype in the far north boxbanner.jpg

Ingolstadt, March 20, 2023 – The close-to-production Audi Q6 e-tron is just the beginning of the largest model offensive in the history of the brand with the four rings.

Turning old into new – MaterialLoop project tests circular economy potential of end-of-life vehicles boxbanner.jpg

Ingolstadt, March 10, 2023 – With its joint project ”MaterialLoop”, Audi is taking the next step toward closing more material cycles in the automotive industry.

Audi integrates store for apps into various models boxbanner.jpg

Ingolstadt, March 1, 2023 – As of summer 2023, Audi is bringing a store for apps to selected models with the third-generation modular infotainment toolkit (MIB 3).

Sustainable Water Management – Audi Joins the Alliance for Water Stewardship boxbanner.jpg

Ingolstadt/Neckarsulm, January 25, 2023 – Since 2023, Audi is the first premium auto manufacturer to join the Alliance for Water Stewardship (AWS).

The Audi activesphere concept boxbanner.jpg

Ingolstadt, January 26, 2023 – As the fourth model in the series, the Audi activesphere concept marks the culmination of sphere concept vehicles brought forth by the brand with the four rings.

Drones for environmental protection – Monitoring of meadow orchards successfully completed boxbanner.jpg

Bad Schönborn/Ingolstadt, December 8, 2022 – The project launched in the summer of 2018 – and now the results are being presented

Reinventing the wheel? “FelGAN” inspires new rim designs with AI boxbanner.jpg

Ingolstadt, December 16, 2022 – Leveraging artificial intelligence (AI) in all departments: this is the goal Audi has set itself on its way to becoming a data-driven company.

More purity, more reduction, more consistency:
The new rings from Audi

Ingolstadt, November 14, 2022 – Audi stands for Vorsprung durch Technik, for innovative mobility. A promise that the four rings aim to reflect through a progressive design.

Audi Urban Purifier – The Fine Dust Filter for Electric Vehicles boxbanner.jpg

London/Neckarsulm, October 19, 2022 – In a pilot project, Audi is working with supplier MANN+HUMMEL to develop a particulate filter for electric cars that collects particulate matter from the surrounding area.

Smart Production – How Audi Is Designing the Production of the Future boxbanner.jpg

Ingolstadt, August 19, 2022 – Audi is setting up fully networked, highly efficient, and sustainable production.

Audi Teams up with Netflix on “The Gray Man” as the Official Automotive Brand featured in the Film boxbanner.jpg

Ingolstadt, July 21, 2022 – Audi and Netflix collaborate on The Gray Man to bring the world of Sierra Six (Ryan Gosling) to fans around the world.

#TogetherWeChange – Audi at the GreenTech Festival 2022 boxbanner.jpg

Ingolstadt, June 22, 2022 – #TogetherWeChange – The GREENTECH FESTIVAL 2022 is getting started under that motto.

How the four rings became the Audi trademark –Auto Union AG founded 90 years ago boxbanner.jpg

Ingolstadt, June 28, 2022 – As Audi’s trademark, the four interlocking rings symbolize the June 29, 1932 merger of four previously independent automobile manufacturers: Audi, DKW, Horch, and Wanderer.

Audi battery testing center in Gaimersheim – Where range and fast charging come together boxbanner.jpg

Ingolstadt/Gaimersheim, June 10, 2022 – Electric models must be suitable for everyday use.

Audi at the World Economic Forum in Davos boxbanner.jpg

Ingolstadt/Davos, May 24, 2022 – The annual meeting of the World Economic Forum in Davos is happening in May for the first time, due to the coronavirus pandemic.

How Audi’s light digitization is pointing the way toward the future boxbanner.jpg

Ingolstadt, May 19, 2022 – Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings.

Four rings on top of the world: Audi e-tron GT wins at the 2022 World Car Awards boxbanner.jpg

Ingolstadt/New York, April 14, 2022 – The Audi e-tron GT quattro is a big winner at this year’s World Car Awards, which have been presented for the 18th time in New York.

The storage champ – Audi A6 Avant e-tron concept boxbanner.jpg

Ingolstadt, March 18, 2022 – Audi A6 e-tron concept, the second: as part of its 2022 Annual Media Conference, Audi is presenting the next model in its future electrically powered A6 Luxury Class: the Avant.

Audi will become the first manufacturer to transform the automobile into an experience platform for virtual reality boxbanner.jpg

Ingolstadt, March 15, 2022 – Audi is the first automobile manufacturer in the world to bring virtual-reality entertainment from holoride into series production.

For a cleaner Danube: four strong partners start cleanup in Romania boxbanner.jpg

Ingolstadt/Stuttgart/Aachen, February 25, 2022 – The Ferry Porsche Foundation, German cosmetics manufacturer the BABOR BEAUTY GROUP, green startup everwave, and the Audi Environmental Foundation are starting a cleanup mission together.

New production site for electric models in China: Audi achieves milestone boxbanner.jpg

Ingolstadt/Changchun, February 16, 2022 – Audi is consistently focusing on the electrification of its model range in China as well.

AudiStream: Online production tour from Audi Brussels boxbanner.jpg

Brussels, February 4, 2022 – From now on, exploring Audi Brussels from home will be quite simple: via AudiStream or

World first: start of the Audi charging hub as an urban quick-charging concept boxbanner.jpg

Nuremberg, December 21, 2021 – With the continuously growing number of electric models, the demands made on charging infrastructure is increasing.

CEO Markus Duesmann: “We need a fossil-free society” boxbanner.jpg

Ingolstadt, December 10, 2021 – How can the German automotive industry spearhead the electric revolution?

The 2021 “SocAIty” study: Audi is addressing a social dimension of autonomous driving boxbanner.jpg

Ingolstadt, December 6, 2021 – From the appropriate legal framework to ethical questions to digital responsibility: the 2021 “SocAIty” study from the &Audi Initiative examines the overall societal dimension of autonomous driving.

A pioneer in electric mobility and sustainability: Audi Brussels produces its eight millionth car boxbanner.jpg

Brussels, November 11, 2021 – Ceremony in Belgium: The eight millionth car comes off the assembly line at Audi Brussels.

Success for Audi: The e-tron GT wins the Golden Steering Wheel as the most beautiful car of the year boxbanner.jpg

Berlin, November 10, 2021 – In Germany’s 2021 Goldenes Lenkrad (Golden Steering Wheel) awards, the Audi e-tron GT won in the Most Beautiful Car of the Year category.

Second life or recycling? BattMAN rescues batteries from a needlessly short lifespan! boxbanner.jpg

Brussels/Salzgitter, October 5, 2021 – The question is on the minds of everyone who is interested in e-mobility: What happens to the battery when an e-vehicle has reached the end of its service life?

Virtual reality entertainment holoride on the road to series maturity boxbanner.jpg

Ingolstadt, September 13, 2021 – Travel to virtual worlds from within an Audi is soon a possibility.

Audi grandsphere concept – First class toward the future boxbanner.jpg

Ingolstadt, September 6, 2021 – The private jet for the road – At the IAA 2021, Audi is presenting the Audi grandsphere concept study.

“Vorsprung 2030“: Audi accelerating transformation BoxBanner287x200_Vorsprung2030.jpg

Ingolstadt, August 30, 2021 – Audi wants to be a sustainable, social, and technological leader by 2030. The premium brand wants to offer electric vehicle customers an unparalleled onboard system with its own ecosystem.

Save the date: the online world premiere of theAudi grandsphere concept Boxbanner287x200_grandsphere.jpg

Ingolstadt, September 1, 2021 – Following the Audi skysphere concept, Audi presents the next representative of a new family of three concept vehicles: the Audi grandsphere concept.

Audi skysphere concept – the future is wide open boxbanner.jpg

Ingolstadt/Monterrey/Malibu, August 10, 2021 – Audi has unveiled the first member of a new family of concept vehicles, a spectacular roadster.

Save the date: the online world premiere of the Audi skysphere concept boxbanner.jpg

Ingolstadt, August 5, 2021 – Audi is unveiling its skysphere concept, the first member of a new family of three concept cars that the brand with the four rings is using to showcase its vision for the future of progressive luxury.

Mission:Zero – Audi in Neckarsulm is shaping the future of production, consistently and sustainably boxbanner.jpg

Neckarsulm, July 28, 2021 – As the largest industrial company in the region, the Audi site in Neckarsulm is committed to meeting its responsibility to the community and nature.

A Slogan with History: Audi marks 50 Years of “Vorsprung durch Technik” boxbanner.jpg

Ingolstadt, July 14, 2021 – The Audi slogan “Vorsprung durch Technik” is marking its 50 year anniversary this year.

Audi Denkwerkstatt presents ecomove app to playfully reduce your carbon footprint boxbanner.jpg

Ingolstadt, June 29, 2021 – The new ecomove app helps users comprehend and reduce their own personal mobility emissions and offset unavoidable carbon emissions.

Audi CEO Duesmann at Berlin climate conference: accelerated transition to e-mobility boxbanner.jpg

“Through our innovative strength, we offer individuals sustainable and carbon-neutral mobility options,” Duesmann continued. “I don’t believe in the success of bans.

Audi at the 2021 GREENTECH FESTIVAL: sustainability along the product life cycle boxbanner.jpg

Ingolstadt, June 18, 2021 – #celebratechange – for two days, everything at the 2021 GREENTECH FESTIVAL in Berlin revolved around innovative technologies for a sustainable and climate-friendly way of life.

Audi to become first car manufacturer to launch second-generation prelube oils boxbanner.jpg

Ingolstadt, April 10, 2021 – Audi production processes are set to become even more sustainable in the future:

Start of production for the Audi Q4 e-tron boxbanner.jpg

Ingolstadt/Zwickau, March 31, 2021 – Audi goes “back to its roots”: In Zwickau in Saxony, the birthplace of this long-standing German company, production of the Audi Q4 e-tron has finally started.

Audi CO2 program: sustainable aluminum for Audi e-tron GT wheels boxbanner.jpg

Ingolstadt, March 29, 2021 – AUDI AG is systematically continuing its CO2 program in the supply chain and, as a result, already reducing the CO2 emissions of the parts used in Audi models in the production phase.

Audi plans to cut water consumption in production in half by 2035 boxbanner.jpg

Ingolstadt, March 22, 2021 – Clean drinking water is one of the most valuable resources worldwide: This is why Audi has included the economical and efficient use of water as a key aspect of its Mission:Zero environmental program.

A new dimension of e-mobility: the Audi Q4 e-tron sets a benchmark for interior and operation boxbanner.jpg

Ingolstadt, March 12, 2021 – Welcome aboard: The driver and passengers experience entirely new dimensions in the new Audi Q4 e-tron.

Audi more than fulfilled the CO2 fleet targets for Europe in 2020 boxbanner.jpg

Ingolstadt, January 26, 2021 – Audi has more than fulfilled its CO2 fleet target for Europe in 2020 on the basis of preliminary figures.

Audi México cleans 100 million liters of water boxbanner.jpg

San José Chiapa, January 19, 2021 – Audi México is putting sustainability into practice under its Mission:Zero strategy, which aims to make its operations carbon neutral by 2025.

Audi is the first car manufacturer to be awarded the Chain of Custody – the certificate of the Aluminium Stewardship Initiative boxbanner.jpg

Ingolstadt, January 5, 2021 – AUDI AG is the first automobile maker to be awarded the Chain of Custody certificate of the Aluminium Stewardship Initiative (ASI).

Audi increases budget for electromobility up to 2025 boxbanner.jpg

Ingolstadt, December 14, 2020 – With its investment planning for the next five years, AUDI AG is pushing ahead its transformation to a provider of networked and sustainable premium mobility:

Audi e-tron GT enters series production: Carbon-neutral production begins at the Böllinger Höfe boxbanner.jpg

Neckarsulm/Heilbronn, December 10, 2020 – At the Böllinger Höfe, passion meets precision, innovation and sustainability: Series production of the fully electric-powered Audi e-tron GT is getting underway there.

Audi site in Neckarsulm continues to drive sustainable logistics forward boxbanner.jpg

Ingolstadt, November 23, 2020 – Pioneer of climate protection: Audi Logistics at the Neckarsulm site is becoming even more sustainable

Success for Audi: The A3 Sportback wins the “Golden Steering Wheel” in the compact class Box-banner.jpg

Ingolstadt, November 12, 2020 – The Audi A3 Sportback has won the “Golden Steering Wheel 2020” in the “Compact Cars” category.

First digital MQ! Innovation Summit in 2020 Box-banner.jpg

Ingolstadt, November 2, 2020 – Audi is once again inviting international pioneers, thought leaders and experts to this year’s MQ! Innovation Summit to discuss the mobility of the future.

Audi Hungaria is the second carbon-neutral Audi site boxbanner.jpg

Ingolstadt, October 7, 2020 – Audi Hungaria in cooperation with E.ON Hungaria officially started operation of Europe’s biggest photovoltaic roof installation.

Re-orientation of the brand takes shape – Audi starts a new brand campaign boxbanner.jpg

Ingolstadt, October 1, 2020 – Audi is redefining “Vorsprung” and putting people with their values and needs at the heart of the refined brand strategy.

In depth: Audi and Climeworks store CO2 from the atmosphere underground boxbanner.jpg

Ingolstadt, September 10, 2020 – The Swiss company Climeworks is building the world’s largest direct air capture and storage facility for converting atmospheric CO2 to rock in Iceland.

Audi quattro sets standards in the age of electric mobility boxbanner.jpg

Ingolstadt, August 20, 2020 – For four decades, Audi has been setting the pace with permanent quattro all-wheel drive and thus initiated a paradigm shift in powertrain technology in the automotive world and in motorsport.

Lighting technology pioneer Audi fields next generation OLED technology box-banner.jpg

Ingolstadt, August 6, 2020 – In June 2020, the next generation of a lighting technology premiered in the Audi Q5: digital OLED technology.

Audi e-tron Is World Market Leader in Its Segment Box-banner.jpg

Ingolstadt, July 23, 2020 – The Audi e-tron is the worldwide market leader in its segment.

Audi is number one in terms of patents for electric drives box-banner.jpg

Audi is number one in terms of patents for electric drives
Ingolstadt, July 15, 2020 – Technical Development – internally referred to at Audi as “TE” – is the place where the brand’s heart beats.

The Audi Q4 Sportback e-tron concept 287x200.jpg

Ingolstadt, July 7, 2020 – From a technical perspective, they are identical twins, but in terms of their shape, they each have their own unmistakable and characteristic features: The Audi Q4 e-tron concept gave visitors to the 2019 Geneva Motor Show a taste of the first compact electric SUV from Audi.

Anniversary in the year of the coronavirus: 100 years of health protection at Audi 287x200.jpg

Ingolstadt, July 6, 2020 – Good health is in higher demand than ever: Audi Health Protection is celebrating its 100th anniversary in 2020.

Together for Music! Audi Sommerkonzerte online for the first time in their anniversary year 287x200.jpg

Ingolstadt, June 26, 2020 – Under the motto “Together for Music”, the Audi Sommerkonzerte will be held in Ingolstadt from 2 to 5 July 2020.

Formula E: Double DTM champion Rast races for Audi at the grand finale in Berlin 287x200.jpg

Ingolstadt, June 24, 2020 – Formula E is making a spectacular comeback on the racetrack: Between August 5 and 13, the all-electric racing series will be staging no less than six rounds in succession at the former Tempelhof Airport in Berlin.

Markus Duesmann launches “Artemis” project 287x200.jpg

Ingolstadt, June 17, 2020 – Two months after taking office as the new CEO at Audi, Markus Duesmann is setting up a unit for the accelerated development of additional automobile models.

Aluminum Closed Loop in the press shop: More than 350,000 metric tons CO2 emissions saved since introduction 287x200.jpg

Ingolstadt, June 22, 2020 – Audi has a long tradition of using aluminum. The first Audi A8 with the Audi Space Frame, a pioneering achievement in lightweight construction, debuted in 1994.

Tour the design laboratory of Audi online with “Insight Audi Design” banner-287x200.jpg

Experience design development at Audi conveniently from home
Interactive live stream with experienced tour guides at

#AudiTogether – Solidarity Concert in the press shop at Audi box_banner.png

Ingolstadt, April 13, 2020 – Audi sees the crisis as an opportunity, and is sending a signal of solidarity from Ingolstadt.

AudiStream: online ticket to the world of Audi box%20banner.png

Ingolstadt, April 6, 2020 – Despite the corona pandemic and halted production, customers and fans can explore the high-tech production of Audi with the online AudiStream tour experience.

#AudiTogether: Audi provides five million euros in corona crisis box-banner.png

Ingolstadt, April 1, 2020 – When it counts, the world moves closer together. In the corona crisis, Audi is supporting medical and social institutions in its home regions and providing humanitarian aid at the national and international level.

Save the date: online world premiere of the new Audi A3 Sportback

The Audi A3 gave rise to the segment of premium compacts in 1996. It is the most successful model of its class to date, having sold more than 5 million vehicles.

Audi Demonstrating 3D Printing Expertise with In-House Design Software in Neckarsulm

With the newly designed software, there is no need for the time-consuming process of manually sculpting models in CAD (computer-aided design) programs, which makes workflows faster as a result.

From bottle to fabric: Seat upholstery made of PET

Ingolstadt, February 25, 2020 – The fashion industry produces jewelry, clothes and bags from PET bottles.

AudiStream: Virtual journey through the world of production at Audi in Ingolstadt

AudiStream provides detailed insights into selected production stages at Audi in Ingolstadt.

Mobility goes smart and individual: Audi at CES 2020

Open the door, take a seat, and get away from the urban stress: The fully automated Audi AI:ME represents a personal “third living space,” alongside our homes and workplaces, that is familiar with the desires and needs of its users.

Save the date: world premiere of the Audi e-tron Sportback in Los Angeles sportback_2.jpg

The brand with the four rings will present the next all-electric model – the Audi e-tron Sportback – at the LA Auto Show.

Markus Duesmann to be new Audi CEO 287x200.jpg

Ingolstadt, November 15, 2019 – Markus Duesmann will become the new CEO of Audi on April 1, 2020.