Highlights of the exhibition
The first level houses exhibits on digitalization and design. Alongside the A6 e-tron concept and the Audi A8 60 TFSI e2 plug-in hybrid, there are exhibits that bring both subjects to life on an elongated lowboard. Examples from the digital field include digital OLED rear lights that playfully display various dynamic lighting scenarios and, in doing so, reveal the technology’s possibilities. Additionally, materials like the recycled substance Econyl, a clay model of the Audi e-tron GT quattro, and 3-D printed vases in current color options are also presented. Visitors can take sketches from Audi Design home with them.
In the Audi House of Progress, the Digital Matrix LED front headlights of the Audi A6 e-tron concept are converted into projectors and playfully demonstrate the potential of Audi Lighting Technologies. A floor projection for the performance area leads to the second level. The image is derived from the audio signal of a film that is shown in that area and it changes depending on the volume, intensity, and dynamics.
An Audi RS e-tron GT1 and a showcase for the Audi e-tron foil by Aerofoils bring the brand value of performance to life. Along with the Q4 e-tron, the Sustainability Table provides information about the circular economy and sustainable collaboration.
The heart of the pavilion is the “Blog of Progress” in the open rotunda, which spatially links both of the upper exhibition levels with the entrance level. The blog’s real-time content is generated from the Audi brand’s daily updated highlight subjects and brand focal points. Thanks to a social media installation, anyone who is interested can sit in the back seat of a concept car from the sphere family at the end of the tour.