Ingolstadt/Shanghai, June 9, 2023 – With its commitment to play a decisive role in shaping the future of premium mobility, Audi will again be the main sponsor and an active exhibitor at Design Shanghai in 2023. For the first time in China, the brand with the four rings will present the Audi activesphere concept study; its digital ecosystem merges physical reality with a virtual sphere to create a new world. Following Design Shenzhen in February and before Design Beijing in September, Design Shanghai is the third Chinese design fair Audi will attend. The event is at the Shanghai World Expo Exhibition & Convention Center from June 8 to 11, 2023.
Audi has partnered with international design fairs for many years. Following its involvement in 2020 and 2021, the company will again be present as a main sponsor and active exhibitor at Design Shanghai, Asia’s foremost trade fair for design. In keeping with the trade fair's theme, ‘Beyond sustainability lies recreative design – Design for well-being’, Audi is displaying the activesphere concept design study in China for the first time. It’s holistic design puts humans at the center.
Henrik Wenders, Head of Audi Brand, explains: “We are positioning ourselves at the trade fair as a designer among designers. After all, Audi sets standards with its progressive design, and we don’t just mean the shape of our cars. Audi Design brings our customers immersive, sustainable, and interactive experiences, pursuing our greater philosophy of shaping our future way of life. We aim to balance nature and society for a sustainable way of life for future generations. The Audi activesphere concept embodies our philosophy perfectly.”