Audi positions itself in the market as the premium segment's most sporting manufacturer and has underlined its leading role through tough sporting competition for more than 25 years. Whether quattro drive or Turbo FSI – the outstanding successes in motorsport for AUDI AG were always combined with ground breaking developments, which also later established themselves in large volume production.
The technology transfer made to the production cars and, as a result, directly to the customer guarantees the close working relationship between Audi Sport and the AUDI AG Technical Development. “At Audi, motorsport has always set trends for the production cars to follow,” says Head of Audi Motorsport Dr Wolfgang Ullrich. At the same time, Audi Sport benefits from the know-how found in production car development.”
That the competition keeps an eye on what is developed by Audi Sport in Ingolstadt and Neckarsulm, and that the ideas are copied regularly, as last year from the Audi A4 DTM, is the best possible proof of the Audi technicians' ingenuity – and at the same time the incentive to defend their leading role. The new Audi A4 DTM will again cause a sensation thanks to its numerous innovative detail solutions.
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